GVCC Workshop Series – Advertisement

These advertisements were created for the Greater Vancouver Chamber of Commerce (GVCC). They were published through The Columbian newspaper/website during the summer of 2015. This was the first workshop series by the GVCC and my job was to create several promotional documents for it, including webpages, note pages, individual workshop flyers, online advertisements and a press release.

The challenge I had with these advertisements was the sizing. I had to make sure all of the content would fit and still be legible. In the end I focused on highlighting each presenter in the workshop series or just the series itself. After creating these ads I’m more aware of advertisement design and how content should be shown in relation to the space provided. By using Photoshop I was able to remove the presenters from their original backgrounds and InDesign allowed me to assemble the advertisements.

Skills

• Effective communication
• Use of limited space
• Brand consistency

Software

• InDesign
• Photoshop